HTC has started reporting their monthly revenue for a few years. While almost of other companies report four times a year, after each quarter, HTC announce their revenues monthly. According to report, the March was a good month of the Taiwanese company, as it shows a 25.4% increase in revenue over the March of 2016, and 11.3% higher than February 2017, which can be seen as a pretty good signal for the company. To get this result, of course, it’s the launch of the company’s two new smartphones in March, the HTC U Play and HTC U Ultra, even the U Ultra revenue cannot meet the HTC’s expectation.
According to a short launch posted on HTC’s website, the company achieved the revenue of NT$5.2 billion for the month, and so far for 2017, the unaudited consolidated revenue is calculated up to NT$14.53 billion. Although HTC hasn’t yet released a public date for earnings, taking a look at the history, they normally announce earnings just in the first week or two of May. While the unaudited consolidated revenues has increased monthly and yearly, a completely different picture is happening with the audited numbers.
HTC has gained a big increase in revenue for months since its new smartphones went on sale. HTC had two devices be available for sale in March, and that was likely the signal that helped them drive up the revenue in that month. Now there is a difficult mission for them that is how to keep revenue going in that direction. However, with the leaks of the upcoming HTC U, which will be announced later this month, HTC could remain the target. The leaks of the HTC U come with a pretty high-end specs, with the Snapdragon 835 inside, but not mentioning to the touch sensitive side of the device. The quality of HTC’s smartphones is very good, but they’ve got trouble in connecting with their customers.